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Portfolio
A SELECTION OF WORK
eBlasts & Newsletters
Developed HTML email templates for blogs, email newsletters, announcements and invites, ensuring consistency across desktop and mobile devices. Drafted subject lines, content, created segments, set up A/B testing and drip campaigns in HubSpot, Constant Contact, MailChimp and other proprietary platforms.
Marketing Collateral
This is a select range of marketing collateral, from concise digital and printed brochures to complex, multi‑page offset print pieces incorporating specialty production processes such as die‑cuts, spot colors, UV finishes, perforations, and variable data/mail‑merge.
My scope of work spans end‑to‑end execution, including concept and design, strategic and technical recommendations, budgeting, preparation of print‑ready files, proofing, and delivery. Additional projects include print advertising, premium and promotional items, large‑format applications, and other brand‑supporting materials—each developed to clearly communicate messaging, elevate brand presence, and support broader organizational goals
My scope of work spans end‑to‑end execution, including concept and design, strategic and technical recommendations, budgeting, preparation of print‑ready files, proofing, and delivery. Additional projects include print advertising, premium and promotional items, large‑format applications, and other brand‑supporting materials—each developed to clearly communicate messaging, elevate brand presence, and support broader organizational goals
Social Media
Extend design across social media with branded platforms designs and social posts.
Video
Created storyboards, wrote voiceovers scripts, filmed interviews, produced short-form videos, edited sizzle and speaker reels.
One Sheets
One sheets/sell sheets to accompany sales and marketing presentation as leave-behinds, conversation starters, product or service overview, and trade show handouts.
Web
Web projects span the gamut from a "Coming Soon" page, to a splash page, conversion funnel, microsite or full website. Considerations in design and execution include speed, SEO, responsive design, UX/UI, ability and need to update, animation, video, e-commerce, blogs and protected content. Platforms used are WordPress, HubSpot, SquareSpace, Wix as well as full HTML.
Identity & Branding
Brand development from foundational elements through execution, including logo and identity design, typography systems, visual exploration, style guides, and application across new, refreshed, and evolving brands.
Events
End‑to‑end support for branded events, from concept and project management through vendor coordination, logistics, content development, and on‑site execution.
Cohesive event design across all touchpoints to create a consistent, immersive brand experience—spanning identity, digital and print communications, environmental graphics, motion, and presentation materials.
Typical event design touch points may include: logo, invitations, email blasts, digital and physical signage, posters, step-and-repeats, retractable banners, light gobos, video sizzle reels, elevator digital displays, interactive kiosks, tent-cards, menus, room decor, presentations, premium gift items and more.
Cohesive event design across all touchpoints to create a consistent, immersive brand experience—spanning identity, digital and print communications, environmental graphics, motion, and presentation materials.
Typical event design touch points may include: logo, invitations, email blasts, digital and physical signage, posters, step-and-repeats, retractable banners, light gobos, video sizzle reels, elevator digital displays, interactive kiosks, tent-cards, menus, room decor, presentations, premium gift items and more.
Presentations
Design and development of high‑impact presentations for executive briefings, sales meetings, marketing templates, and event‑based storytelling. Work spans tools such as PowerPoint, Keynote, InDesign, and proprietary platforms, translating research, technical concepts, and business opportunities into clear, engaging narratives—often incorporating video, animation, and audio to reinforce key messages and maintain audience focus.
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